Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer - LightNovelsOnl.com
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46 hundreds of thousands of olive-drab cans: Krebs and Orthwein, Making Friends Is Our Business, 22526.
47 Per capita consumption: Stack, "Concise History."
47 But all was not well: Webster, interview.
48 Gussie's homecoming: "Col. Busch Won't Run for Mayor," St. Louis Globe-Democrat, February 9, 1945.
49 The problem: Hernon and Ganey, Under the Influence, 51.
50 Gussie bounded onto the Anheuser-Busch throne: St. Louis Post-Dispatch, August 27, 1975.
50 "a Wagnerian air to the whole enterprise": "The Very Last of the Marvelous Beer Barons," St. Louisan magazine, January 1976, 4047.
51 "That's my daughter": Trudy Busch, interview by author, 2011.
53 Gussie and the president: Webster, interview.
53 At Grant's Farm: "Busch Party Receiving Line Ruled Out to Humor Truman." St. Louis Globe-Democrat, June 8, 1950.
54 All the while: St. Louis Globe-Democrat, December 7, 1948.
54 He finally filed: St. Louis Globe-Democrat, August 8, 1951.
54 "how much she paid the yard man": St. Louis Globe-Democrat, December 8, 1951.
54 "immaterial": St. Louis Globe-Democrat, January 15, 1952.
54 A few weeks later: "Mrs. August A. Busch Jr. Gets Divorce and a Million," St. Louis Globe-Democrat, February 21, 1942.
55 One particular antisocial episode: "August A. Busch III Questioned by police in Halloween Fracas," St. Louis Globe-Democrat, November 1, 1949.
56 Years later: Confidential interview by author.
CHAPTER 4: "THE MAN WHO SAVED THE CARDINALS"
57 a two-week Florida vacation: "Busch and His Swiss Bride to Honeymoon in Florida." St. Louis Globe-Democrat, March 23, 1952.
58 "August A. Busch Jr. Will Marry Swiss Girl Today": St. Louis Globe-Democrat, March 22, 1952.
59 Those rights were then held: St. Louis Globe-Democrat, April 11, 1953.
60 Done deal: "Busch Sweeps In, Sets Up Regime," St. Louis Globe-Democrat, March 11, 1953.
60 On March 10, 1953: Ibid.
61 "recruited from a P. G. Wodehouse March on the Rhine": "Gussie's Move to Save the Cardinals for St. Louis," St. Louis Post-Dispatch, April 20, 1970.
61 He donned a Cardinals cap: Ibid.
61 Meeting the players: David Halberstam, October 1964 (New York: Ballantine, 1995), 57.
62 find some black players, fast: Halberstam, October 1964, 57.
62 "Gussie likes me": St. Louis Post-Dispatch, April 20, 1970.
62 If the Cardinals thought: St. Louis Globe-Democrat, February 23, 1954.
62 "a cold-blooded, beer-peddling business": "Hearing Today on Anti-Busch Bill," St. Louis Globe-Democrat, March 18, 1954.
63 "an outstanding leader in St. Louis affairs": "Civic Leaders Protest Charges against Busch," St. Louis Globe-Democrat, February 25, 1954.
63 "a lavish and vulgar display": "Move Started to Sc.r.a.p Baseball-Business Ties," a.s.sociated Press, March 19, 1954.
63 "stabilized the national league": "Busch Tells Senator Terms on Which He'd Sell Cardinals," a.s.sociated Press, May 26, 1954.
63 Johnson's motives: St. Louis Globe-Democrat, February 25, 1954.
64 "I'm through": "Senator Gives Up Fight to Bar Brewery from Owning Team," St. Louis Post-Dispatch, May 26, 1954.
65 "August Busch and his beer company": "Beer Won't Sell If Cards Lose, Wrigley Advises," a.s.sociated Press, March 9, 1954.
65 "Not many people wrote to me": Al Fleishman, "Conversations with Gussie," St. Louis Business Journal, September 27October 3, 1982.
66 Sportswriters flocked: St. Louis Post-Dispatch, April 19, 1970.
66 "the biggest b.i.t.c.h that ever happened": Hernon and Ganey, Under the Influence, 169.
CHAPTER 5: THE MAGICAL BEER KINGDOM
67 American millionaire's farmstead: Grant's Farm.
68 As luck would have it: Webster, interview.
68 The big house had gone to seed: Trudy Busch, interview.
69 Gussie was not a religious man: Ibid.
