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36. "He sees different: Ibid.
37. Minor had been building: Ibid.
37. "I know you said: Bayers, "The Inner Bezos."
39. "the most technologically sophisticated: James Aley, "Wall Street's King Quant: David Shaw's Secret Formulas Pile Up Money. Now He Wants a Piece of the Net," Fortune, February 5, 1996.
39. "a pleasurable person: Bayers, "The Inner Bezos."
39. "Outside of Bill Gates: Joseph Gallivan, "The Billion-Dollar Bookseller," Independent, May 12, 1998.
40. "The number one criterion: Bayers, "The Inner Bezos."
41. "Life's too short: Ibid.
Chapter 4: Jeff Discovers the Internet.
44. "You know, things just: "Interview with Jeff Bezos."
44. "I had never seen: Bezos, "A Bookstore by Any Other Name."
47. "Books are incredibly unusual: Ibid.
47. with a combined market share: Spector, Amazon.com: Get Big Fast.
50. "I didn't think of it: Streitfeld, "Booking the Future"
50. I knew that when: Spector, Amazon.com: Get Big Fast.
Chapter 5: Three Nerds and an Accountant.
58. A couple of years later: Spector, Amazon.com: Get Big Fast.
58. (It turns out that story: de Jonge, "Riding the Wild, Perilous Waters of Amazon.com."
59. It was apparent that: Bezos, "A Bookstore by Any Other Name."
60. "One of the things: Ibid.
60. Others at Amazon, however: Spector, Amazon.com: Get Big Fast.
61. By the end of 1994: Ibid.
62. "That's actually a very: Quittner, "Jeff Bezos: An Eye on the Future."
63. "I thought he would be: Spector, Amazon.com: Get Big Fast.
Chapter 6: How to Build a Better Bookstore.
68. "We made some good: Spector, Amazon.com: Get Big Fast.
71. If a book had to be: Ibid.
72. They would order books: Ibid.
73. About half the customers: Ibid.
74. Davis later recalled that: Ibid.
75. "The Web is an infant: d.i.c.kson L. Louie, "Amazon.com," paper for Harvard Business School, April 9, 1998.
78. "They would deliver: Bezos, "A Bookstore by Any Other Name."
Chapter 7: Growing Pains.
82. One room of the office: Spector, Amazon.com: Get Big Fast.
83. "Jerry said, 'We think: Bezos, "A Bookstore by Any Other Name."
83. "We found that customers: Video from Jeff Bezos about Amazon and Zappos, July 27, 2009, www.youtube.com/watch?v=-hxX_Q5CnaA, 84. The employee, Nicholas Lovejoy: Spector, Amazon.com: Get Big Fast.
85. "It was also a curse: Bezos, "A Bookstore by Any Other Name."
86. "I started receiving letters: Alan Deutschman, "Inside the Mind of Jeff Bezos," Fast Company, August 1, 2004.
87. "I'm an outgoing person: William C. Taylor, "Who's Writing the Book on Web Business?" Fast Company, October 1996.
87. In the summer of 1996: Spector, Amazon.com: Get Big Fast.
88. In 1998, Bezos described: Tim Clark, "Turning to a Global Page," CNET, April 8, 1998, http://news.cnet.com/Turning-to-a-global-page/2009-1082_3-232925.html.
Chapter 8: Money to Burn Through.
92. Although Hanauer was impressed: Spector, Amazon.com: Get Big Fast.
93. Forget the idea of: Ibid.
94. "We're only willing: Ibid.
95. "We had to compete: Michael S. Malone, "John Doerr's Startup Manual," Fast Company, February 28, 1997.
95. "We are not profitable: Seth Schiesel, "Payoff Still Elusive in Internet Gold Rush," New York Times, January 2, 1997.
96. At a 1997 picnic: Greg Linden, "Early Amazon: Get Big Fast," Geeking with Greg, January 25, 2006, http://glinden.blogspot.com/2006/01/early-amazon-get-big-fast.html.
96. "Some people smoke: Kevin Kelleher and David Lazarus, "Amazon .com High on IPO. So Is Its Valuation," Wired.com, March 26, 1997.
98. "The site is so fast: Michael Krantz, "Amazonian Challenge," Time, April 14, 1997.
Chapter 9: Growing Up.
101. In the interview, candidates: "Amazon.com Is Creative When Hiring Employees," Wall Street Journal, May 4, 1999.
101. "One of his mottos: Bayers, "The Inner Bezos."
101. Five years after: "Amazon Is Creative When Hiring Employees."
101. "We tell the temporary: Robert D. Hof, "Amazon.com: The Wild World of E-Commerce," BusinessWeek, December 3, 1998.
101. "When you are working: "Amazon.com Is Creative When Hiring Employees."
104. "The logistics of distribution: Anthony Bianco, "Virtual Bookstores Start to Get Real," BusinessWeek, October 27, 1997.
105. There are huge efficiencies: Ibid.
106. he searched Amazon's database: Hof, "Amazon.com: The Wild World Of E-Commerce."
107. You could say we: Saul Hansell, "For Amazon, a Holiday Risk: Can It Sell Acres of Everything?" New York Times, November 28, 1999.
Chapter 10: Who You Calling a Bookstore?.
110. "Our strategy is to become: Steve Homer, "d.a.m.n! What a Nice, Bookish Tyc.o.o.n," Independent, November 16, 1998.
110. "We've always said: Jonathan Rabinovitz, "Page of Progress: Amazon .com's Leader Looks at the Future of Selling on the Internet," San Jose Mercury News, October 11, 1998.
111. The Wall Street Journal: Suresh Kotha, "Amazon.com: Expanding Beyond Books," October 16, 1998. University of Was.h.i.+ngton Business School, http://faculty.bschool.was.h.i.+ngton.edu/skotha/website/cases/Amazon_98.pdf.
111. "The company has been: Hof, "Amazon.com: The Wild World of E-commerce."
112. "This is not a winner-take all: Jonathan Rabinovitz, "Amazon.com's Leader Looks at the Future of Selling on the Internet," San Jose Mercury News, October 11, 1998. 1 14. "PlanetAll is the most: "In Looking to Branch Out, Amazon Goes Out on a Limb," Wall Street Journal, May 12, 1998.
114. "Junglee has a.s.sembled: Ibid.
115. "Our product extension: Kotha, "Amazon.com: Expanding Beyond Books."
116. "Jeff was nervous: Jodi Mardesich and Marc Gunther, "Is Compet.i.tion Closing in on Amazon.com?" Fortune, November 9, 1999.
116. "This venture has one: Ibid.
117. Bulkeley's job was "to make: Elisabeth b.u.miller, "Public Lives; On-Line Booksellers: A Tale of Two CEOs," New York Times, December 8, 1998.
117. "We're motivated. We've got: Ibid.
