Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer - LightNovelsOnl.com
You're reading novel online at LightNovelsOnl.com. Please use the follow button to get notifications about your favorite novels and its latest chapters so you can come back anytime and won't miss anything.
CHAPTER 17: "HEY, PAL, YOU GOT A QUARTER?"
244 His day usually began: Gary Sgouras, interview by author, 2011.
245 Gussie's two youngest sons: Hernon and Ganey, Under the Influence, 269.
246 In July 1988: Ibid., 372.
246 "Do you recall her last name?": Ibid., 374.
246 "absolutely unfit": Ibid., 375.
248 "The person who put us": "1987 St. Louis Man of the Year: August A. Busch III," St. Louis Post-Dispatch, December 27, 1987.
249 a bright red cardinal: Hernon and Ganey, Under the Influence, 402.
250 In addition to his ten children: "Gussie Busch Buried in Private Service," St. Louis Post-Dispatch, October 2, 1989.
250 Two days later: "Busch: Brewer Eulogized as Benevolent Leader," St. Louis Post-Dispatch, October 4, 1989.
251 Most of Gussie's personal property: "Final Wish: Busch Urges Heirs to Use Grant's Farm," St. Louis Post-Dispatch, October 6, 1989.
CHAPTER 18: HERE COMES THE SON
254 The other new product: "Busch Son Leading Bud Dry Rollout," St. Louis Post-Dispatch, February 5, 1990.
255 But even Fleishman-Hillard: "Bud Blooms: New Beer Gets $70 Million Launch," St. Louis Post-Dispatch, March 15, 1990.
256 "He was very personable": Confidential interview by author.
256 "He was in training at the time": Confidential interview by author.
259 "Everybody thinks, 'it must be easy'": "Bud Man: Prince of Beer August Busch IV Pours a Little Dash in the Family Business," Chicago Tribune, June 14, 1991.
259 "You don't know how different": "Bud-Weis-Heir August Busch IV Is Rebellious, Risk-Taking-and (Nearly) Ready to Rule the World's Largest Brewery," Fortune, January 13, 1997.
259 "There's not a day in the week": "A Tall Order for the Prince of Beer," Business Week, March 23, 1992.
261 The Fourth constantly sought: Confidential interview by author.
262 "We'll either be famous or fired": Confidential interview by author.
265 "Gentlemen, I'm going to teach you": Confidential interview by author.
268 August III did nothing without a strategy: Fortune, January 13, 1997.
CHAPTER 19: "WAY, WAY, WAY BEYOND TIGER WOODS"
Confidential interviews by author.
CHAPTER 20: "A BAD APPLE AT THE TOP"
291 "a succession process as tightly orchestrated": "Is This Bud for You, August IV?" Business Week, November 11, 2002.
294 The Fourth bought the 6,500-square-foot: Confidential interview by author.
294 More than just fodder: Adolphus Busch IV, interview.
299 "the Coca-Cola of beer": Julie Macintosh, Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon (Hoboken, NJ: John Wylie and Sons, 2010), 119.
301 "A challenging time": "The Son Finally Rises," Forbes, March 12, 2007.
302 "The Fourth had no appreciation": Confidential interview by author.
303 as one critic noted: "A Booze Buzz for Teenyboppers? Anheuser-Busch Product So Adorable It Draws Fire from Alcohol Abuse Camp," MSNBC.com, April 3, 2007.
303 "No thirty- or forty-year-old beer drinker": Statement by Joseph A. Califano, Jr., CASA Chairman and President, on Anheuser-Busch's "Spykes," The National Center on Addiction and Substance Abuse, April 4, 2007.
303 "In our view, the labeling": "Anheuser Criticized for Alcohol-Caffeine Drinks," Bloomberg News, May 11, 2007.
308 "I heard about him failing two drug tests": Confidential interview by author.
308 Part of the rumor was not true: Ibid.
CHAPTER 21: THE LAST WATCH
