The Bread Line Part 6

"Any boy or girl, man or woman, in any part of the world, who shall become a subscriber to the 'Whole Family'--the greatest, cheapest, and most beautiful weekly paper ever published--may send, with his or her subscription price of one dollar, a list of twenty names of those most likely to be interested in this marvelous home paper, and receive

"TWENTY-FIVE CENTS IN CASH FOR EACH AND EVERY NAME

"added to our subscription list before December 1 of the present year. By selecting the best names before they are taken by others, and subscribing _now_, you are certain to get your money back and a snug sum for Christmas besides!

Don't wait a moment! Select sure winners and send them to us with the small subscription price of a dollar! You get five for one in return, and the most glorious paper ever printed besides!"

Perner paused and looked straight at Barrifield. The big blond dreamer was regarding them in a dazed way.

"That means," he said at last, huskily, "another list of names with each of our half-million or million subscriptions, and then--"

"And then," said Van Dorn, unable to hold in another second, "sample copies and the same inducements to the new names for another month, and the same to the names these send for still another month, and so on until we have the whole English-reading world on our subscription list, and there are no more names to send, except as people are born and grow up. There are fifteen million English-speaking families in the United States, not to mention Canada, England, Australia, New Zealand, India, and South Africa, and we'll have them all in a year! In a year! Every one of them!"

"In a year!" said Perner. "We'll have them in _six months_! Less! Why,"

he continued excitedly, "even starting with but a single unit and doubling, you get a million with twenty multiplications, and starting, as we will, with half a million or more names to begin with, and getting twenty new names for each on the next round, and so continuing, we'd have--allowing that only one fourth of them subscribe--we'd have fifty million subscribers--if there were that many in the universe--in three rounds! Six months! Why, in less than a month people will be scratching the world with garden-rakes to find anybody that isn't already a subscriber, and even in China and the interior of Africa the 'Whole Family' will have become the great civilizer and diffuser of the English tongue."

Livingstone's face flushed and paled by turns, and his eyes sparkled.

"By gad, yes!" he said. "By gad!"

It was the last word. In the contemplation of this stupendous proposition no one could utter another syllable.

The Martinis came on just then, and went down with a hot sizzle.

Barrifield was first to recover his voice. He was slow and deliberate again, though still gasping a little, perhaps from the c.o.c.ktail.

"Of course you know, fellows," he said, with an air of profound reflection, "that this plan is going to take a little more money. It involves sending out a large number of sample copies, and there'll be some little clerk hire and postage to pay before the money comes in. It won't be much extra, of course,--a few hundred dollars, perhaps,--but we must be prompt paying our help. And then, we want to have a bank-account. Frisby's scheme didn't call for any outlay, you see, until the money began to come, and Frisby started without a dollar. He didn't--"

"Yes, I know," interrupted Perner; "but Frisby's scheme was new then, and might not work so well now. We've got another and a better one than Frisby or anybody else ever had before. Even if it does take a little more money at the start, any one of us can earn more in a week than it takes to pay all the clerks we'll need."

"Why, yes," said Livingstone; "and we'll do most of the paper ourselves, so we'll save that."

"We've got a great combination, boys," said Barrifield--"great!"

In the brief lull that followed this statement, which so fully expressed the feeling of all present, Perner took occasion to go somewhat into detail.

"In the first place," he said, "we're going to be flooded with names.

We'll have our paper all made up and start the presses running at the rate of a hundred thousand a day the week before our advertising appears--not sooner than that, because we want money to be coming in as soon as possible after the papers are printed."

Perner paused to appreciate the admiring glances of the others. His ten years' business experience was crystallizing itself into a beautiful system.

"We'll have our clerks," he continued, "all ready with the books--a book for each State--to enter the names as soon as the answers begin to come.

We must have one distributing clerk with a little post-office arrangement to a.s.sort the letters and cards into States and give them to the others. These will enter them and turn them over to another set of clerks, who will address wrappers from the letters and cards themselves.

Then the wrappers will go to another set of clerks, who will wrap the papers and mail them."

The admiration for Perner grew. It seemed simplicity itself.

"One hundred thousand a day," he continued, "will give us two million papers in about three weeks. That'll be the first round of the first issue. Before those are half out we will be getting subscriptions like hot cakes, and we'll have to double our force to handle them. But subscriptions mean money, and with twenty or thirty thousand dollars a day coming in, we'll have money to double them up with."

"If the subscriptions don't come it will double us up," laughed Van Dorn.

As for Barrifield, he seemed stupefied. He had started the wind, but the cyclone it had grown to was whirling him along faster than he could follow; also the memory of Frisby and Bibles still clung to him somewhat, despite this new and startling method of taking fortune by storm. He started to speak, but Perner, who had taken on fuel enough for a long run, was too quick for him.

"When the first round of the first issue has been going out one day," he said with conviction, "those subscriptions will begin to come. Each subscription will bring twenty new names, and that'll mean another round of the first issue, and the checking off in the books of the people that have subscribed, showing just who sent them and what he is ent.i.tled to in cash."

"We'll send it to him in a check," said Van Dorn. "Checks always look well."

"Then," continued Perner, "when these new names begin to come, we'll commence on the third round of the first issue to the names they send, and so on to a fourth and even a fifth. We must send as many rounds of the first issue as possible, for it contains the first chapters of our serials."

"That's so!" interjected Livingstone, "it does!"

"Of course, our first and second issues," Perner went on, "will have to be dated ahead, because we'll start on them about the 1st of October.

But the third issue can come in in regular place, and by the time we get to the third round of the first issue, and the second round of the second issue, and the first round of the third issue, we'll have all the names in this country; and by the second round of the third issue they will all be on our subscription books, and we'll have--even counting that only one out of four families subscribe--we'll have four million subscribers, and at least three million dollars in the bank to get out the paper with for a year, to say nothing of the advertis.e.m.e.nts, which will bring in on a circulation like that at least twelve thousand dollars a page, or, allowing three pages, about one million eight hundred thousand dollars a year in round numbers."

The clams had come and gone, and the meat had been served. Barrifield made a feeble attempt to do the honors, and Livingstone shaped his lips as if to speak. Neither effort was successful. The four sat silent, looking far beyond the fear of penury and the dreams of avarice into a land where mountains were banked with jewels and all the rivers ran gold. Indeed, the face of Livingstone seemed glorified by a sort of ecstasy. The revulsion fell first upon Van Dorn, and wakened in him that spirit of the ludicrous which was never far distant from any of them.

"It's all right, of course," he began with a.s.sumed gravity. "We're certain to be millionaires when we get to going, but what I want to know is whether, in the meantime, we can stand off the printer."

The others laughed.

"You see, I know printers," continued Van Dorn. "I had a cousin who was a printer, and I've seen fellows try to stand him off. He nearly always had his sleeves rolled up, and when a man came to stand him off, he used to walk back to the sink, with the fellow following and talking; and my cousin would wash his hands under the tap while he listened, and then wipe them on the towel that hung over it. You never saw a printer's towel, did you? Well, it isn't a very cheerful thing, and my cousin was just about as cheerful as it was. He'd stand there and listen, and wipe and listen, and not say anything, while the fellow'd talk and talk and look at that towel that hadn't been washed since the shop opened. Then he'd look at my cousin and say some of the things over again in a discouraged sort of a way, and commence to miss connection and slip cogs, and pretty soon he'd sneak off, and my cousin would give one more wipe on the paleozoic towel, and then walk back and say a few things to the press-boys that would knock chunks out of the imposing-stone. Now, what I want to know is if we can go to that fellow with his sleeves rolled up and get the second round of the first issue or the first round of any old issue without the money down."

Van Dorn's remarks slackened the tension somewhat, and after considerable banter all around, Perner explained that they would only want accommodation on a hundred thousand copies or so of the first round of the first issue for a few days until subscriptions began to flow in.

Frisby, he reminded them, had found no difficulty in getting a million copies without a dollar, and Perner felt sure that, with the present compet.i.tion, almost any of the big printing-houses would hug their knees, as Barry had put it, to get the work. There would be some small bills for stationery and composition right at the start, perhaps some for the engraving. These they would discount and settle on presentation.

"We'll have to pay our advertising man's salary, too," he said, "and with this scheme we want to get a good, energetic man and start him out soliciting at the earliest possible moment. He can get enough contracts on the basis of even a million circulation to pay for all the rounds of the first issue, and we can use those contracts as a basis of credit, too, if we have to."

This remark created a visible sensation and a fresh regard for Perner's business experience and energy, which was gradually becoming the backbone of the whole enterprise. Barrifield meantime had pulled himself together and was smoking with his usual deliberation.

"Boys," he said, "we've got the biggest thing on earth. We could win either way, hands down--either with premiums or cash for names. But we want to be certain--certain! We don't want any possibility of failure.

And to make a.s.surance doubly sure, I am in favor of using both."

This made something of a sensation. Perner showed combative tendencies.

"We can't afford it, Barry," he said with conviction. "We are already giving twenty-five cents out of our dollar to the fellow who sends the names, and if we give even fifty cents more for a premium we'll have only twenty-five cents left."

Barrifield leaned back and closed his eyes.

"We could afford it," he said, "if we didn't have five cents left.

Counting even only a million and a half a year return from the advertising, we could, by producing the papers in such quant.i.ty, still pay all expenses and have a hundred thousand or so apiece left at the end of the year. It isn't a good plan to try to make too much the first year. It invites compet.i.tion. I believe in going moderately and being sure--don't you, fellows?" turning to Van Dorn and Livingstone.

Van Dorn looked over at Perner anxiously.

"I shouldn't wonder if Barry was right, old man," he said in a conciliatory tone.

"We don't have to pay for premiums, you know, until we have money coming in to do it with," added Barrifield.

"That's so," said Livingstone,--"that's so! We'll have both! Suppose we go now, fellows," he added, rather anxiously; "I've got a letter to write."

"Stony's always got a letter to write," commented Van Dorn.