The Entire March Family Trilogy Part 42

ha!--whom I helped to unshackle to the common liberty of hunger and cold. And you think I would be the beneficiary of such a state of things?"

"I'm sorry to hear you talk so, Lindau," said March; "very sorry." He stopped with a look of pain, and rose to go. Lindau suddenly broke into a laugh and into English.

"Oh, well, it is only dalk, Pa.s.sil, and it toes me goodt. My parg is worse than my pidte, I cuess. I pring these things roundt bretty soon.

Good-bye, Pa.s.sil, my tear poy. Auf wiedersehen!"

XIII.

March went away thinking of what Lindau had said, but not for the impersonal significance of his words so much as for the light they cast upon Lindau himself. He thought the words violent enough, but in connection with what he remembered of the cheery, poetic, hopeful idealist, they were even more curious than lamentable. In his own life of comfortable reverie he had never heard any one talk so before, but he had read something of the kind now and then in blatant labor newspapers which he had accidentally fallen in with, and once at a strikers'

meeting he had heard rich people denounced with the same frenzy. He had made his own reflections upon the tastelessness of the rhetoric, and the obvious buncombe of the motive, and he had not taken the matter seriously.

He could not doubt Lindau's sincerity, and he wondered how he came to that way of thinking. From his experience of himself he accounted for a prevailing literary quality in it; he decided it to be from Lindau's reading and feeling rather than his reflection. That was the notion he formed of some things he had met with in Ruskin to much the same effect; he regarded them with amus.e.m.e.nt as the chimeras of a rhetorician run away with by his phrases.

But as to Lindau, the chief thing in his mind was a conception of the droll irony of a situation in which so fervid a hater of millionaires should be working, indirectly at least, for the prosperity of a man like Dryfoos, who, as March understood, had got his money together out of every gambler's chance in speculation, and all a schemer's thrift from the error and need of others. The situation was not more incongruous, however, than all the rest of the 'Every Other Week' affair. It seemed to him that there were no crazy fortuities that had not tended to its existence, and as time went on, and the day drew near for the issue of the first number, the sense of this intensified till the whole lost at moments the quality of a waking fact, and came to be rather a fantastic fiction of sleep.

Yet the heterogeneous forces did co-operate to a reality which March could not deny, at least in their presence, and the first number was representative of all their nebulous intentions in a tangible form. As a result, it was so respectable that March began to respect these intentions, began to respect himself for combining and embodying them in the volume which appealed to him with a novel fascination, when the first advance copy was laid upon his desk. Every detail of it was tiresomely familiar already, but the whole had a fresh interest now.

He now saw how extremely fit and effective Miss Leighton's decorative design for the cover was, printed in black and brick-red on the delicate gray tone of the paper. It was at once attractive and refined, and he credited Beaton with quite all he merited in working it over to the actual shape. The touch and the taste of the art editor were present throughout the number. As Fulkerson said, Beaton had caught on with the delicacy of a humming-bird and the tenacity of a bulldog to the virtues of their ill.u.s.trative process, and had worked it for all it was worth.

There were seven papers in the number, and a poem on the last page of the cover, and he had found some graphic comment for each. It was a larger proportion than would afterward be allowed, but for once in a way it was allowed. Fulkerson said they could not expect to get their money back on that first number, anyway. Seven of the ill.u.s.trations were Beaton's; two or three he got from practised hands; the rest were the work of unknown people which he had suggested, and then related and adapted with unfailing ingenuity to the different papers. He handled the ill.u.s.trations with such sympathy as not to destroy their individual quality, and that indefinable charm which comes from good amateur work in whatever art. He rescued them from their weaknesses and errors, while he left in them the evidence of the pleasure with which a clever young man, or a sensitive girl, or a refined woman had done them. Inevitably from his manipulation, however, the art of the number acquired h.o.m.ogeneity, and there was nothing casual in its appearance. The result, March eagerly owned, was better than the literary result, and he foresaw that the number would be sold and praised chiefly for its pictures. Yet he was not ashamed of the literature, and he indulged his admiration of it the more freely because he had not only not written it, but in a way had not edited it. To be sure, he had chosen all the material, but he had not voluntarily put it all together for that number; it had largely put itself together, as every number of every magazine does, and as it seems more and more to do, in the experience of every editor. There had to be, of course, a story, and then a sketch of travel. There was a literary essay and a social essay; there was a dramatic trifle, very gay, very light; there was a das.h.i.+ng criticism on the new pictures, the new plays, the new books, the new fas.h.i.+ons; and then there was the translation of a bit of vivid Russian realism, which the editor owed to Lindau's exploration of the foreign periodicals left with him; Lindau was himself a romanticist of the Victor Hugo sort, but he said this fragment of Dostoyevski was good of its kind. The poem was a bit of society verse, with a backward look into simpler and wholesomer experiences.

Fulkerson was extremely proud of the number; but he said it was too good--too good from every point of view. The cover was too good, and the paper was too good, and that device of rough edges, which got over the objection to uncut leaves while it secured their aesthetic effect, was a thing that he trembled for, though he rejoiced in it as a stroke of the highest genius. It had come from Beaton at the last moment, as a compromise, when the problem of the vulgar croppiness of cut leaves and the unpopularity of uncut leaves seemed to have no solution but suicide.

Fulkerson was still morally crawling round on his hands and knees, as he said, in abject grat.i.tude at Beaton's feet, though he had his qualms, his questions; and he declared that Beaton was the most inspired a.s.s since Balaam's. "We're all a.s.ses, of course," he admitted, in semi-apology to March; "but we're no such a.s.ses as Beaton." He said that if the tasteful decorativeness of the thing did not kill it with the public outright, its literary excellence would give it the finis.h.i.+ng stroke. Perhaps that might be overlooked in the impression of novelty which a first number would give, but it must never happen again. He implored March to promise that it should never happen again; he said their only hope was in the immediate cheapening of the whole affair. It was bad enough to give the public too much quant.i.ty for their money, but to throw in such quality as that was simply ruinous; it must be stopped.

These were the expressions of his intimate moods; every front that he presented to the public wore a glow of lofty, of devout exultation. His pride in the number gushed out in fresh bursts of rhetoric to every one whom he could get to talk with him about it. He worked the personal kindliness of the press to the utmost. He did not mind making himself ridiculous or becoming a joke in the good cause, as he called it. He joined in the applause when a humorist at the club feigned to drop dead from his chair at Fulkerson's introduction of the topic, and he went on talking that first number into the surviving spectators. He stood treat upon all occasions, and he lunched attaches of the press at all hours.

He especially befriended the correspondents of the newspapers of other cities, for, as he explained to March, those fellows could give him any amount of advertising simply as literary gossip. Many of the fellows were ladies who could not be so summarily asked out to lunch, but Fulkerson's ingenuity was equal to every exigency, and he contrived somehow to make each of these feel that she had been possessed of exclusive information. There was a moment when March conjectured a willingness in Fulkerson to work Mrs. March into the advertising department, by means of a tea to these ladies and their friends which she should administer in his apartment, but he did not encourage Fulkerson to be explicit, and the moment pa.s.sed. Afterward, when he told his wife about it, he was astonished to find that she would not have minded doing it for Fulkerson, and he experienced another proof of the bluntness of the feminine instincts in some directions, and of the personal favor which Fulkerson seemed to enjoy with the whole s.e.x. This alone was enough to account for the willingness of these correspondents to write about the first number, but March accused him of sending it to their addresses with boxes of Jacqueminot roses and Huyler candy.

Fulkerson let him enjoy his joke. He said that he would do that or anything else for the good cause, short of marrying the whole circle of female correspondents.

March was inclined to hope that if the first number had been made too good for the country at large, the more enlightened taste of metropolitan journalism would invite a compensating favor for it in New York. But first Fulkerson and then the event proved him wrong. In spite of the quality of the magazine, and in spite of the kindness which so many newspaper men felt for Fulkerson, the notices in the New York papers seemed grudging and provisional to the ardor of the editor. A merit in the work was acknowledged, and certain defects in it for which March had trembled were ignored; but the critics astonished him by selecting for censure points which he was either proud of or had never noticed; which being now brought to his notice he still could not feel were faults. He owned to Fulkerson that if they had said so and so against it, he could have agreed with them, but that to say thus and so was preposterous; and that if the advertising had not been adjusted with such generous recognition of the claims of the different papers, he should have known the counting-room was at the bottom of it. As it was, he could only attribute it to perversity or stupidity. It was certainly stupid to condemn a magazine novelty like 'Every Other Week' for being novel; and to augur that if it failed, it would fail through its departure from the lines on which all the other prosperous magazines had been built, was in the last degree perverse, and it looked malicious.

The fact that it was neither exactly a book nor a magazine ought to be for it and not against it, since it would invade no other field; it would prosper on no ground but its own.

XIV.

The more March thought of the injustice of the New York press (which had not, however, attacked the literary quality of the number) the more bitterly he resented it; and his wife's indignation superheated his own. 'Every Other Week' had become a very personal affair with the whole family; the children shared their parents' disgust; Belle was outspoken in, her denunciations of a venal press. Mrs. March saw nothing but ruin ahead, and began tacitly to plan a retreat to Boston, and an establishment retrenched to the basis of two thousand a year. She shed some secret tears in antic.i.p.ation of the privations which this must involve; but when Fulkerson came to see March rather late the night of the publication day, she n.o.bly told him that if the worst came to the worst she could only have the kindliest feeling toward him, and should not regard him as in the slightest degree responsible.

"Oh, hold on, hold on!" he protested. "You don't think we've made a failure, do you?"

"Why, of course," she faltered, while March remained gloomily silent.

"Well, I guess we'll wait for the official count, first. Even New York hasn't gone against us, and I guess there's a majority coming down to Harlem River that could sweep everything before it, anyway."

"What do you mean, Fulkerson?" March demanded, sternly.

"Oh, nothing! Only, the 'News Company' has ordered ten thousand now; and you know we had to give them the first twenty on commission."

"What do you mean?" March repeated; his wife held her breath.

"I mean that the first number is a booming success already, and that it's going to a hundred thousand before it stops. That unanimity and variety of censure in the morning papers, combined with the attractiveness of the thing itself, has cleared every stand in the city, and now if the favor of the country press doesn't turn the tide against us, our fortune's made." The Marches remained dumb. "Why, look here!

Didn't I tell you those criticisms would be the making of us, when they first began to turn you blue this morning, March?"

"He came home to lunch perfectly sick," said Mrs. Marcli; "and I wouldn't let him go back again."

"Didn't I tell you so?" Fulkerson persisted.

March could not remember that he had, or that he had been anything but incoherently and hysterically jocose over the papers, but he said, "Yes, yes--I think so."

"I knew it from the start," said Fulkerson. "The only other person who took those criticisms in the right spirit was Mother Dryfoos--I've just been bolstering up the Dryfoos family. She had them read to her by Mrs.

Mandel, and she understood them to be all the most flattering prophecies of success. Well, I didn't read between the lines to that extent, quite; but I saw that they were going to help us, if there was anything in us, more than anything that could have been done. And there was something in us! I tell you, March, that seven-shooting self-c.o.c.king donkey of a Beaton has given us the greatest start! He's caught on like a mouse.

He's made the thing awfully chic; it's jimmy; there's lots of dog about it. He's managed that process so that the ill.u.s.trations look as expensive as first-cla.s.s wood-cuts, and they're cheaper than chromos.

He's put style into the whole thing."

"Oh yes," said March, with eager meekness, "it's Beaton that's done it."

Fulkerson read jealousy of Beaton in Mrs. March's face. "Beaton has given us the start because his work appeals to the eye. There's no denying that the pictures have sold this first number; but I expect the literature of this first number to sell the pictures of the second. I've been reading it all over, nearly, since I found how the cat was jumping; I was anxious about it, and I tell you, old man, it's good. Yes, sir! I was afraid maybe you had got it too good, with that Boston refinement of yours; but I reckon you haven't. I'll risk it. I don't see how you got so much variety into so few things, and all of them palpitant, all of 'em on the keen jump with actuality."

The mixture of American slang with the jargon of European criticism in Fulkerson's talk made March smile, but his wife did not seem to notice it in her exultation. "That is just what I say," she broke in. "It's perfectly wonderful. I never was anxious about it a moment, except, as you say, Mr. Fulkerson, I was afraid it might be too good."

They went on in an antiphony of praise till March said: "Really, I don't see what's left me but to strike for higher wages. I perceive that I'm indispensable."

"Why, old man, you're coming in on the divvy, you know," said Fulkerson.

They both laughed, and when Fulkerson was gone, Mrs. March asked her husband what a divvy was.

"It's a chicken before it's hatched."

"No! Truly?"

He explained, and she began to spend the divvy.

At Mrs. Leighton's Fulkerson gave Alma all the honor of the success; he told her mother that the girl's design for the cover had sold every number, and Mrs. Leighton believed him.

"Well, Ah think Ah maght have some of the glory," Miss Woodburn pouted.

"Where am Ah comin' in?"

"You're coming in on the cover of the next number," said Fulkerson.

"We're going to have your face there; Miss Leighton's going to sketch it in." He said this reckless of the fact that he had already shown them the design of the second number, which was Beaton's weird bit of gas-country landscape.

"Ah don't see why you don't wrahte the fiction for your magazine, Mr.

Fulkerson," said the girl.

This served to remind Fulkerson of something. He turned to her father.

"I'll tell you what, Colonel Woodburn, I want Mr. March to see some chapters of that book of yours. I've been talking to him about it."

"I do not think it would add to the popularity of your periodical, sir,"

said the Colonel, with a stately pleasure in being asked. "My views of a civilization based upon responsible slavery would hardly be acceptable to your commercialized society."