The Great God Success Part 34

"You can borrow the million with the stock as collateral."

"But how could I pay?"

"Why, your dividends at our present rate would be more than two hundred thousand a year. Your interest charge would be under seventy-five thousand. Perhaps I can arrange it so that it won't be more than fifty thousand. You can let the balance go on reducing the loan. Then I may be able to put you onto a few good things. At any rate you can't lose anything. Your stock would bring five hundred even at forced sale. It's your chance, old man. I want to see you take it."

"I'll think it over. I have no head for figures."

"Let me manage it for you." Stokely rose to go. Howard began thanking him, but he cut him off with:

"You owe me no thanks. You've made money for me--big money. I owe you my help. Besides, I don't want any outsider in here. Let me know when you're ready." He nodded and was gone.

"What a chance!" Howard repeated again and again.

He was looking out over New York.

Twenty years before he had faced it, asking of it nothing but a living and his freedom. For twenty years he had fought. Year by year, even when he seemed to be standing still or going backward, he had steadily gained, making each step won a vantage-ground for forward attack. And now--victory. Power, wealth, fame, all his!

Yet a deep melancholy came over him. And he fell to despising himself for the kind of exultation that filled him, its selfishness, its sordidness, the absence of all high enthusiasm. Why was he denied the happiness of self-deception? Why could he not forget the means, blot it out, now that the end was attained?

His mind went out, not to Marian, but to that other--the one sleeping under the many, many layers of autumn leaves at Asheville. And he heard a voice saying so faintly, so timidly: "I lay awake night after night listening to your breathing, and whispering under my breath, 'I love you, I love you. Why can't you love me?'" And then--he flung down the cover of his desk and rushed away home.

"Why did I think of Alice?" he asked himself. And the answer came--because in those days, in the days of his youth, he had had beliefs, high principles; he had been incapable of this slavery to appearances, to vain show, incapable of this pa.s.sion for reputation regardless of character. His weaknesses were then weaknesses only, and not, as now, the laws of his being controlling his every act.

He smiled cynically at the self of such a few years ago--yet he could not meet those honest, fearless eyes that looked out at him from the mirror of memory.

He was triumphant, but self-respect had gone and not all the thick swathings of vanity covered him from the stabs of self-contempt.

"When I am really free, when the paper is paid for and I can do as I please, why not try to be a man again? Why not? It would cost me nothing."

But a man is the sum of _all_ his past.

XXVI.

IN POSSESSION.

Stokely arranged the loan, and within six months Howard was controlling owner of the _News-Record._ There was a debt of a million and a quarter attached to his owners.h.i.+p, but he saw how that would be wiped out. Once more he threw himself into his work with the energy of a boy. He had to give much of his time to the business department--to the details of circulation and advertising. He felt that the profits of the paper could be greatly increased by improving its facilities for reaching the advertiser and the public. He had never been satisfied with the circulation methods; but theretofore his ignorance of business and his position as mere salaried editor had acted in restraint upon his interference with the "ground floor."

As he had suspected, the business office was afflicted with the twin diseases--routine and imitativeness. It followed an old system, devised in days of small circulation and grudgingly improved, not by thought on the part of those who circulated the paper, but by compulsion on the part of the public. No attempts were made to originate schemes for advertising the paper. The only methods were wooden variations upon placards in the street cars and the elevated stations, and cards hung up at the news-stands. As forgetting advertising business, they thought they showed enterprise by a little canva.s.sing among the conspicuous merchants in Greater New York.

Howard had charts made showing the circulation by districts. With these as a basis he ordered an elaborate campaign to "push" the paper in the districts where it was circulated least and to increase its hold where it was strong. "We do not reach one-third of the people who would like to take our paper," he told Jowett, the business manager. "Let us have an army of agents and let us take up our territory by districts."

The Sunday edition was the largest source of revenue, both because it carried a great deal more advertising at much higher rates than did the week-day editions, and because it sold at a price which yielded a profit on the paper itself, while the price of the weekday editions did not.

News const.i.tuted less than one-fourth of its contents. The rest was "feature articles," as interesting a week late to a man in Seattle as on the day of publication within a mile of the office.

"We get out the very best magazine in the market," said Howard to Jowett. "Are we pus.h.i.+ng it in the east, in the west, in the south? Look at the charts.

"We have a Sunday circulation of five hundred in Oregon, of one thousand in Texas, of six hundred in Georgia, of two thousand in Maine. Why not ten times as much in each of those states? Why not ten times as much as we now have near New York?"

There was no reason except failure to "push" the paper. That reason Howard proceeded to remove. But these enterprises involved large expenditures, perhaps might mean postponement of the payment of the debt. Receipts must be increased and the most promising way was an increase in the advertising business.

Howard noted on the chart nineteen cities and large towns near New York in each of which the daily circulation of the _News-Record_ was equal to that of any paper published there and far exceeded the combined circulations of all the home dailies on Sunday. This suggested a system of local advertising pages, and for its working out he engaged one of the most capable newspaper advertising men in the city. Within three months the idea had "caught on" and, instead of sending useless columns of New York "want-ads" and the like to places where they could not be useful, the _News-Record_ was presenting to its readers in twelve cities and towns the advertis.e.m.e.nts of their local merchants.

A year of this work, with Howard giving many hours of each day personally to tiresome details, brought the natural results. The profits of the _News-Record_ had risen to five hundred and forty thousand, of which Howard's share was nearly three hundred thousand. The next year the profits were seven hundred and fifty thousand, and Howard had reduced his debt to eight hundred thousand.

"We shall be free and clear in less than three years," he said to Marian.

"If we have luck," she added.

"No--if we work--and we shall. Luck is a stone which envy flings at success."

"Then you don't think you have been lucky?"

"Indeed I do not."

"Not even," she smiled, drawing herself up.

"Not even--" he said with a faint, sad answering smile. "If you only knew how hard I worked preparing myself to be able to get you when you came; if you only, only knew how life made me pay, pay, pay; if you only knew--"

"Go on," she said, coming closer to him.

He sighed--not for the reason of sentiment which she fancied, though he put his arms around her. "How willingly I paid," he evaded.

He went to his desk and she stood looking at him. There was still the charm of youth, even freshness, in her beauty--and she was not unconscious of the fact.

And he--he was handsome, distinguished looking and certainly did not suggest age or the approach of age; but in his hair, so grey at the temples, in the stern, rather haughty lines of his features, in the weariness of his eyes, there was not a vestige of youth. "How he has worked for me and for his ideals," she thought, sadly yet proudly. "Ah, he is indeed a great man, and _my_ husband!" And she bent over him and kissed him on an impulse to a kind of tenderness which was now so strange to her that it made her feel shy.

"And what a radical you'll be," she laughed, after a moment's silence.

"What a radical, what a democrat!"

"When?" He was flus.h.i.+ng a little and avoided her eyes.

"When you're free--really the proprietor--able to express your own views, all your own views. We shall become outcasts."

"I wonder," he replied slowly, "does a rich man own his property or does it own him?"

For an instant he had an impulse of his old longing for sympathy, for companions.h.i.+p. She was now thirty-six and, save for an expression of experience, of self-control, seemed hardly so much as thirty. But with the years, with the habit of self-restraint, with instinctive rather than conscious realisation of his indifference toward her, had come a chill perceptible at the surface and permeating her entire character. In her own way she had become as self-absorbed, as ambitious as he.

He looked at her, felt this chill, sighed, smiled at himself. Yes, he was alone--and he preferred to be alone.

XXVII.