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=81. A Person's Previous Record.=--It is also well to inquire particularly about the past history or the previous record of the person involved. If the woman is a divorcee or the man an ex-convict, or if one of the children previously has been arraigned in police court for delinquency, or if any one of the partic.i.p.ants has ever been drawn into public notice, such items will be worth much in identifying the characters in the story. If the man whose house is burning lost another house, well insured, a year ago; if the widow has married secretly her chauffeur two months after her husband's sudden death from ptomaine poisoning; if the man who spoke last night was the preacher who declared all protestant churches will some day return to the confessional;--if such facts can be obtained, they will add greatly to the interest and the value of the story, and the reporter should make every effort to obtain them. Their interest lies, of course, either in the fact that they aid the public in identifying the persons, or that they provide material for interesting conjectures as to probable results. Sometimes, indeed, this correlation of present and past facts grows so important that it becomes the main story.

=82. Full Details.=--While questioning different persons in an attempt to get all the facts, one should take care to record all details. It is far easier to throw away unneeded material when writing up the events than to return to the scene for neglected information. In particular, one should learn the name and address of every person in any way connected with the story, no matter how much trouble it may require to get the information. A man who is merely incidental at the beginning of the inquiry may prove of prime importance an hour later or in the follow-up next day. Even the telephone number of persons likely in any way to become prominent--or where such persons may be reached by telephone--should be obtained. For, try as one will to get all the facts, one often needs to get additional information after returning to the office. In such a plight, it is of great value to know where a man may be reached who does not have a telephone in his own home. Pictures, too, of the persons concerned are valuable. The news-reading public likes ill.u.s.trations, and whether the photograph is or is not used, it is easily returnable by next day's mail. All papers promise to return photographs unharmed.

=83. Getting Names Correctly.=--It would seem unnecessary to urge the necessity of getting initials and street addresses and of spelling names correctly; yet so many newspaper men err here that specific attention must be directed to it. Numerous libel suits have been started because a reporter got an initial or a street address wrong and there happened to be in the city another person with the printed name and street address. Even if the story does not contain cause for libel, a person whose name has been misspelled never quite forgives a journal for getting it wrong. The reporter should remember that many of the Smiths in the world are Smythes in print and many of the Catherines spell it Katharyne in the city directory. And such persons are sensitive.

=84. Speeches.=--In covering speeches the reporter should make an effort to get advance copies of what the speaker intends to say,--and a photograph of him if he is an important personage. A large per cent of the impa.s.sioned and seemingly spontaneous bursts of oratory that one hears on church, lecture, and political platforms are but verbal reproductions of typewritten ma.n.u.script in the speaker's inside coat pocket, and if the newspaper man will ask for carbon copies of the oratory, the lecturer will be glad to provide them in advance,--in order to have himself quoted correctly. He will also be glad to provide the photograph. These advance copies of speeches are called "release"

stories. That is, they are marked at the top of the first page, "Release, June 12, 9:30 P.M.," meaning that no publication shall be made of that material before 9:30 P.M. of June 12. Newspapers always regard scrupulously a release date, and a reporter need never hesitate to give his word that publication of speeches, messages, and reports will be withheld until after delivery. An editor of a paper in the Middle West once thought to scoop the world by printing the President's message to Congress the evening before its delivery, but he was so promptly barred from the telegraphic wires thereafter that he paid dearly for his violation of professional honor. With these advance copies of speeches in his possession the reporter may write at his own convenience his account of the lecture; or if he is rushed--and has the permission of the city editor--he may even stay away from the meeting. On the other hand, if the speaker is of national importance, it may be well to consult with the city editor about going out fifty miles or more to catch the train on which the distinguished guest is coming. In this way one can have an interview ready for publication by the time the great man arrives and sometimes can obtain a valuable scoop on rival papers.



=85. Attending Lectures.= Where one is not able to get a typewritten copy of a speech, the only alternative is to attend the lecture.

Newspaper men usually are provided with free tickets, which they should obtain in advance, as the rush of the lecture hour throws unexpected duties on those responsible for the program, and one may sometimes be considerably inconvenienced in getting an admission card. Inside there is generally a table close to the platform, where newspaper men may write comfortably. If the reporter has been given an advance copy of the speech, he should listen closely for any variations from the typewritten ma.n.u.script, as speakers in the excitement resulting from the applause or disapproval of the audience often lose their heads and make indiscreet statements or disclose state secrets that furnish the best story material for the paper next morning. If one does not have an advance copy, one should attempt to get the speech by topics, with occasional verbatim pa.s.sages of particularly pithy or dynamic pa.s.sages. As in the case of interviews, it is better not to attempt to take too much of the lecture word for word. The significance, the spirit of the address is of greater worth than mere literalness. If the city editor wants a verbatim report, he will send a stenographer.

=86. A Newspaper Man's Honor.=--In conclusion, emphasis may be laid on the reporter's att.i.tude toward obtaining news. He must go after a story with the determination to get it and to get it honorably. Once he has started after an item, he must not give up until he has succeeded. But he must succeed with honor. Stories are rampant over the United States of newspaper men stealing through bas.e.m.e.nt windows at night, listening at keyholes, bribing jurymen to break their oath, and otherwise transgressing the limits of law and honor. But the day of such reportorial methods has pa.s.sed. To-day a newspaper expects every man on its staff to be a gentleman. It wants no lawbreakers or sneaks. Stories must be obtained honestly and written up honestly. The man who fakes a story or willfully distorts facts for the sake of injuring a man or making a good news article will be discharged from any reputable newspaper in America. And he ought to be.

VIII. ORGANIZATION OF THE STORY

=87. On the Way to the Office.=--The organization of the news material before beginning to write makes for speed, accuracy, and interest. On the way back to the office the reporter must employ his time as profitably as when getting the news, so that when he enters the city room he may have his facts arranged for developing into story form and may be able to hang his article on the city editor's hook in the briefest time possible.

=88. Speed.=--Next to accuracy, speed is a newspaper man's most valuable a.s.set. Some journalists even put speed first, and Mr. Thomas Herbert Warren but voiced the opinion of many of the fraternity when he wrote,

Thrice blessed he whose statements we can trust, But four times he who gets his news in fust.

When the reporter starts back to the office, he has in his pocket a ma.s.s of jumbled facts, most of which have a bearing on the prospective story, but many of which have not. Even those facts that are relevant are scattered confusedly among the different sheets, so that in order to write his story he must first rearrange his notes entirely. He may regroup these mentally while writing, by jumping with his eye up and down the pages, hunting on the backs of some sheets, and twisting his head sideways to get notes written crosswise on others. But all this takes valuable time,--so much, indeed, that the wise reporter will have on hand, either in his mind or on paper, a definite plan for his story.

=89. Accuracy.=--That the reorganization of one's notes preparatory to writing will aid accuracy of statement and of presentation needs little argument. To paraphrase Herbert Spencer's words on reading: A reporter has at each moment but a limited amount of mental power available. To recognize and interpret the facts recorded in his notes requires part of his power; to strike in ordered sequence the typewriter keys that will put those facts on paper requires an additional part; and only that part which remains can be used for putting his ideas into forceful, accurate sentences. Hence, the more time and attention it takes to read and understand one's notes, the less time and attention can be given to expressing the ideas, and the less vividly will those ideas be presented. Moreover, when a writer attempts to compose from jumbled notes, because of his attention being riveted on expressing clearly and forcefully what he has jotted down, he is liable to include in his story facts that do not properly belong there, or to omit some illegibly written but important item, and so fail to present the incidents fairly and accurately.

=90. Interest.=--Finally, the third reason for ordering one's notes carefully before writing is to insure interest to the reader. The same story almost always can be presented in several different ways. Every story, too, must possess a specific point, a _raison d'etre_: as, the heinousness of the crime, the cleverness of the brigands, the loneliness of the widow. This _point_ of the story, this angle from which the reporter writes, is determined largely by the writer's selection of details, which in turn is dominated by the policy of the paper and the interest of the readers. If the paper and its patrons care particularly for humorous stories, certain dolorous facts are omitted or placed in unimportant positions, and the readers have a fair but amusing view of the occurrence. If they favor sob stories, the same incident, by a different selection or arrangement of details, may be made pathetic. But the reporter must select his details with such a purpose in mind. And unless he has some such definite motive and has so organized his material before beginning to write, he will present a more or less prosaic narrative of events with little specific appeal to the reader.

Of course, one oftentimes is too rushed to take so much care in preparation for writing. Frequently, indeed, a reporter cannot wait until he can get back to the office, but must telephone the facts in to a rewrite man, who will put them into story form. But it is fair to say that the discerning reporter never idles away his time in the smoking compartment of the car when returning with a story. His mind is, and should be, engrossed with the story, which he should strive to make so good that it will appear on the front page of the paper.

=91. Four Orders of Organization.=--In organizing material for writing, one may adopt any one or a combination of four different orders: time order, s.p.a.ce order, climactic order, complex order. Of these, probably ninety-five per cent of all the news stories published are organized on the time order or a combination of it with one or more of the other three. Of the remaining three, probably four per cent of the stories are written in the climactic order, leaving only about one per cent for the s.p.a.ce and complex orders. Numerous articles, of course, are a combination of two or more of these orders.

=92. Time Order.=--The time order is a simple chronological arrangement of the incidents, as ill.u.s.trated in the following:

=BOY BURNS TOES IN BED=

Fearing the wrath of his father, Kenneth Cavert, 5-year-old son of Mr. and Mrs. George Cavert, Rankin and Franklin streets, suffered in silence while fire in his bed Friday evening painfully burned two of his toes and caused severe burns on his body. The lad went to bed shortly after dark Friday evening. About a half-hour later he went downstairs for a drink. A few minutes later he went down again for a drink. Shortly afterward Mr. and Mrs. Cavert smelled cloth burning in the house, and going upstairs to investigate, found the boy in bed, wide awake, the blankets in flames, which surrounded the lad and had already seared his toes. One of the bed rails was burned almost in two and the bed clothing ruined. The lad afterward said he went downstairs to get a mouthful of water to spit on the flames. "I spit as hard as I could," said he, "but I couldn't put out the fire." Although he will not tell how the fire started, it is supposed he was playing with matches.[6]

[6] _Appleton_ (Wisconsin) _Daily Post_, October 14, 1915.

=93. s.p.a.ce Order.=--The s.p.a.ce order explains itself, being nothing else than descriptive writing. The following story of the _Eastland_ disaster in 1915 ill.u.s.trates the s.p.a.ce order:

=VICTIMS' PROPERTY LISTED=

A line of showcases extends down the center of the public hearing room on the first floor of the city hall. Arranged for display are a hundred or more cameras of all sizes, thermos bottles, purses, hand bags, and even a snare drum. Around the room are racks on which are hanging cloaks and coats, here a red sweater, there a white corduroy cloak. Under them are heaps of hats, mostly men's straw, obviously of this year's make. There are several hundred women's headgear, decorated with feathers and ribbons. Along one side are piled suit cases and satchels, open for inspection. They are packed for departure with toothbrushes and toothpaste, packages of gum, tobacco and books. A dozen baseball bats are leaning against one of the pillars near the end of the showcase. There are several uniforms to be worn by bandmen. In the extreme corner, surrounded by hundreds of shoes, of all kinds, is a collapsible go-cart. De Witt C. Cregier, city collector, stood behind one of the showcases yesterday afternoon, with a jeweler's gla.s.s, examining bits of ornament. Piled before him in long rows were envelops. One by one, he or his a.s.sistants dumped the contents on the gla.s.s case and read off descriptions of each article to a stenographer: "One pocket mirror, picture of girl on back; one amethyst filigree pendant; one round gold embossed bracelet; gold bow eye-gla.s.ses; Hawthorne club badge attached to fob; two $1 bills." As the articles were listed they were put back into the envelops. Had it not been for one circ.u.mstance, it might have been a p.a.w.nshop inventory. There was the jewelry worth more than $10,000, articles for personal use, and musical instruments. But under the long rows of coats, hats, and shoes, there was a pool of water. It dripped from the red sweater onto a straw hat beneath. It fell into shoes and the place smelled of wet leather. When the bodies of those who perished in the _Eastland_ disaster were removed from the water, their clothing and jewelry were taken by the police and tabulated. There was no s.p.a.ce in the custodian's office; so he hastily fitted up the public hearing-room, brought in showcases and had carpenters build racks for the clothing....[7]

[7] _Chicago Tribune_, July 26, 1915.

=94. Climactic Order.=--The climactic order is that in which the incidents are so arranged that the reader shall not know the outcome until he reaches the last one or two sentences. The following story, though brief, ill.u.s.trates well the climactic order of arrangement:

=VALUED A DRESS ABOVE LIFE=

First, there was the young man. One night, while they were on the way to a movie, Ambrosia noticed the young man was looking rather critically at her dress. When one is 17 and lives in a big city where there are any number of girls just as good looking, besides a lot who are better looking, it is a serious matter when a young man begins to look critically at one's dress. Particularly is it serious when the acquisition of a new dress is a matter of much painstaking planning; of dispensing with this or that at luncheon; of walking to work every day instead of only when the weather is fine; and of other painful sacrifices. Ambrosia didn't say anything. She pretended she hadn't noticed the young man's look. But that night, in her room on East Thirteenth Street, Ambrosia indulged in some higher mathematics. It might as well be vouchsafed here that the address on East Thirteenth Street is 1315, and that Ambrosia's name is Dallard, and that she is an operator for the Bell Telephone Company. The net result of her calculations was that, no matter how hard she saved, she wouldn't be able to buy a new dress until December or January. Meanwhile,--but Ambrosia knew there couldn't be any meanwhile. She had to have that dress. Ambrosia found a card, and on it was the name of a firm which ardently a.s.sured her it wanted to afford her credit. Then there was a little something about a dollar down and a dollar a week until paid for. So Ambrosia got her dress. It had cost her $1, and it would be entirely hers when she had paid $14 more. Ambrosia wore it to a movie and the young man admiringly informed her she "was all dolled up." And everyone was happy. One never can tell about dresses, though; particularly $15 ones. One night, when Ambrosia was wearing the new possession for the third time, it developed a long rip. The cloth was defective. Ambrosia took the dress back. The installment firm was sorry, but could do nothing, and of course the firm expected her to keep paying for it. Ambrosia left the dress, and went back to her old one. The young man noticed it the next time they went out together. Shortly afterward, when he should have called, he didn't. A collector for the installment house did, though. Meanwhile, Ambrosia was saving to buy another dress. She was quite emphatic about the bill from the installment house--she wouldn't pay it. Once in awhile she saw the young man, but she didn't care for more calls until the new dress was forthcoming. Tuesday it looked as if everything would come out all right. She had $9 saved. Wednesday she would draw her salary--$6. She knew where she could buy just what she wanted for $12.50. It was much better looking than the old dress and better material. She even made an antic.i.p.atory engagement with the young man. Wednesday came--Ambrosia went to draw her salary. The installment house had garnisheed it. To-day Ambrosia's job is being kept open by the telephone company, and it is thought some arrangement may be made by which the installment house will not garnishee her salary next week. At the General Hospital she is reported as resting well. She was taken there in an ambulance yesterday afternoon after trying to kill herself by inhaling chloroform.[8]

[8] _Kansas City Star_, January 1, 1917.

=95. Complex Order.=--The complex order, sometimes called the order of increasing complication, is that in which the writer proceeds from the known to the unknown. Generally a story following this method of organization is nothing else than simple exposition. The following a.s.sociated Press story ill.u.s.trates the type:

=AeRIAL TORPEDO BOAT INVENTED= [_By a.s.sociated Press._]

Was.h.i.+ngton, July 22.--An aerial torpedo boat for attack on s.h.i.+ps in protected harbors is projected, it was learned to-day, in patents just issued to Rear Admiral Bradley A. Fiske, now attached to the navy war college, but formerly aid for operations to Secretary Daniels. The plan contemplates equipping a monster aeroplane, similar to a number now under construction in this country for the British government, with a Whitehead torpedo of regulation navy type. Swooping down at a distance of five sea miles from the object of attack, the air craft would drop its deadly pa.s.senger into the water just as it would have been launched from a destroyer. The impact sets the torpedo's machinery in motion and it is off at a speed of more than forty knots an hour toward the enemy s.h.i.+p. Admiral Fiske believes the flying torpedo boat would make it possible to attack a fleet even within a landlocked harbor. The range of the newest navy torpedoes is ten thousand yards and even the older types will be effective at seven thousand yards. Carried on a huge aeroplane, the 2,000 pound weapon would be taken over harbor defenses at an alt.i.tude safe from gunfire. Once over the bay, the machine would glide down to within ten or twenty feet of water, the torpedo rudders would be set and it would be dropped to do its work while the aeroplane arose and sped away.[9]

[9] _Minneapolis Tribune_, July 22, 1915.

=96. Climactic Order Difficult.=--Of the four organization plans, the hardest by far to develop is the climactic order, which should be avoided by young reporters. This method of arrangement is on the short-story order, and the beginner will find it difficult to group his incidents so that each shall lead up to and explain those following and at the same time add to the reader's interest. Some papers as yet admit only rarely the story developed climactically, but it is growing in popularity and the reporter should know how to handle it.

=97. Important Details.=--With the climactic order of arrangement eliminated, the reporter is practically limited to the simple time order, or a combination of it with one of the other two kinds,--which is the normal type of story. But he must keep in mind one other factor,--to place the most important details first and the least important last.

There are two reasons why this method of arrangement is necessary. In the first place, readers want all the main details first, so that they may learn immediately whether or not they are interested in the story and if it will be worth their while to read the whole article. They are too busy to read everything in the paper; they can choose only those stories that excite their interest. If, therefore, they can learn in the first paragraph what the whole story is about, they will not be delayed and fatigued unnecessarily by reading non-essentials with the hope of finding something worth while.

=98. Unimportant Details.=--The second reason for such an organization is that stories appearing in the early editions have to be cut down to fit into the more valuable and limited s.p.a.ce of the later issues. At the beginning of the day news is relatively scarce, and the front-page, left-hand column of the first edition may carry a story that will be cut in half in the city edition and be relegated to an inside page. More important news has come in as the day has aged. A reporter, therefore, must plan his stories with a view to having the last part, if necessary, cut off,--so that, indeed, if the news editor should prune the story down to only the first paragraph, the reader would still be given the gist of what has happened. Note the following story, how it may be cut off at any paragraph and still present a perfect, though less imposing whole:

=SCHOOLBOY SUES BRIDE, AGED 40=

Villisca, Ia., Dec. 27.--Claude Bates, 17 years old and formerly of Villisca, has brought suit in Polk county for the annulment of his marriage to the widow Patrick, 40 years old and the mother of four children, two of whom are older than their stepfather. Bates is still in school, and became acquainted with the widow when he went to her home to call on one of her daughters. According to the pet.i.tion, young Bates made such a hit with the mother of his best girl that she herself fell in love with him, and was soon a rival of her own daughter. The older woman knew many tricks with which the daughter was unacquainted, and in the end she managed to "bag" the game. The marriage, which took place in Chicago, was kept a secret even after the couple returned home, and it was not until young Bates told the whole story to his mamma a few days ago that his family had an inkling of the true state of affairs. Now the suit has been filed by the boy's mother, because the young husband himself is too young to go into court without a guardian. As one of the causes of the suit, the pet.i.tion cites that Bates was inveigled into the marriage through "the wiles, artifices, and protestations of love" on the part of the widow. Furthermore, the pet.i.tion charges that the two were married under a.s.sumed names, that their ages were falsely given, and that their residences, as given the marriage clerk, were false. According to the pet.i.tion, young Bates was attending school, where he met Mrs. Patrick's daughter and fell in love with her. He called at the house and met the mother, who was divorced from her first husband some ten years ago. There were four of the Patrick children, their ages being 13, 15, 17, and 20 years. Bates himself was just 15 at that time. The pet.i.tion sets up that almost immediately after becoming acquainted with Mrs. Patrick the latter began her attempts to induce young Bates to marry her.[10]

[10] _Des Moines Register_, December 27, 1914.

=99. Accuracy of Presentation.=--One very definite caution must be given concerning the organization of the story,--the necessity of presenting facts with judicial impartiality. When the reporter is arranging his material preparatory to writing, casting away a note here and jotting down another there, he can easily warp the whole narrative by an unfair arrangement of details or a prejudiced point of view. Frequently a story may be woefully distorted by the mere suppression of a single fact. A newspaper man has no right willfully to keep back information or to distort news. Unbiased stories, or stories as nearly unbiased as possible, are what newspapers want. And while one may legitimately order one's topics to produce a particular effect of humor, pathos, joy, or sorrow, one should never allow the desire for an effect to distort the presentation of the facts.

IX. THE LEAD[11]

[11] Before reading this chapter, the student should examine the style book in the Appendix, particularly that part dealing with the preparation of copy for the city desk.

=100. Instructions from the City Editor.=--Before beginning the story, the reporter should stop at the city editor's desk, give him in as few words as possible an account of what he has learned, and ask for instructions about handling the story, about any feature or features to play up. The city editor may not offer any advice at all, may simply say to write the story for what it is worth. In such a case, the reporter is at liberty to go ahead as he has planned; and he should have his copy on the city editor's desk within a very few minutes. The city editor, however, may tell him to feature a certain incident and to write it up humorously. If the reporter has observed keenly, he himself will already have chosen the same incident and may still proceed with the writing as he planned on the way back to the office. A careful study of instructions given reporters will quickly convince one, however, that in nine cases out of ten the city editor takes his cue from the reporter himself, that in the reporter's very mood and method of recounting what he has learned, he suggests to the city editor the features and the tone of the story, and is merely given back his own opinion verified. Not always is this the case, however. One reporter on a Southern daily--and a star man, too--used to say that he could never predict what his city editor would want featured. So he used always to come into the office armed with two leads, and sometimes with three.

=101. Two Kinds of Leads.=--The story, technically, is made up of two parts--the lead and the body. The lead is easily the more important. If a reporter can handle successfully this part of the story, he will have little trouble in writing the whole. The lead is the first sentence or the first group of sentences in the story and is of two kinds, the summarizing lead and what may be called the informal lead. The summarizing lead gives in interesting, concise language the gist of the story. The informal lead merely introduces the reader to the story without intimating anything of the outcome, but with a suggestion that something interesting is coming. Of the two types the summarizing lead is by far the more common and may be considered first.

=102. Summarizing Lead.=--The summarizing lead may be a single sentence or a single paragraph, or two or three paragraphs, according to the number and complexity of the details in the story. A brief story usually has a short lead. A long, involved story made up of several parts, each under a separate head, often has a lead consisting of several paragraphs. Sometimes this lead, because of its importance as a summary of all the details in the story, is even boxed and printed in black-face type at the beginning of the story. Then follow the different parts, each division with its own individual lead.

=103. Contents of the Lead.=--What to put into the lead,--or to feature, as reporters express it in newspaper parlance,--one may best determine by asking oneself what in the story is likely to be of greatest interest to one's readers in general. Whatever that feature is, it should be played up in the lead. The first and great commandment in news writing is that the story begin with the most important fact and give all the essential details first. These details are generally summarized in the questions _who_, _what_, _when_, _where_, _why_, and _how_. If the writer sees that his lead answers these questions, he may be positive that, so far as context is concerned, his lead will be good.

=104. Construction of the Lead.=--In constructing the lead, the most important fact or facts should be put at the very first. For this reason, newspaper men avoid beginning a story with _to-day_, _to-morrow_, or _yesterday_, because the time at which an incident has occurred is rarely the most important fact. For the same reason, careful writers avoid starting with _the_, _an_, or _a_, though it often is necessary to begin with these articles because the noun they modify is itself important. The name of the place, too, rarely ever is of enough importance to be put first. An examination of a large number of leads in the best newspapers shows that the features most often played up are the result and the cause or motive. Thus:

=Result=

As a result of too much thanksgiving on Thanksgiving Day, Prof. Harry Z. Buith, 42, 488 Sixteenth Street, a prominent Seventh Day Adventist, is dead.

=Cause=

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