The Art Of Client Service, Revised And Updated Edition - LightNovelsOnl.com
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In his 20+ years in the advertising business, Robert Solomon has worked with a wide range of industry leading clients in financial services, technology, and telecommunications, among them American Express, Ameritech, AT&T, Cablevision, Citibank, Columbia Business School, Compaq Computer, DHL, General Motors, Johnson & Johnson, Kaiser Permanente, Levi-Strauss, MasterCard, Mercedes-Benz, Pacific Bell, Polaroid, Seagram, Standard Oil of Ohio, TSYS, UPS, VantageScore, and VISA. For many clients he pioneered brand-enhancing relations.h.i.+p marketing programs.
Robert has conducted workshops and given talks on client service, direct marketing, discipline integration, agency search, and related topics for a wide range of organizations, including the a.s.sociation of National Advertisers, Columbia University, the Direct Marketing a.s.sociation, the Direct Marketing Educational Foundation, DM Days, Mercedes-Benz, Messner, and Omnicom.
Robert has a master's degree from the University of North Carolina at Chapel Hill. His undergraduate degree is from George Was.h.i.+ngton University, where he graduated with honors and as a member of Phi Beta Kappa. He has a certificate in organizational and executive coaching from New York University's school of continuing and professional studies.
Praise for The Art of Client Service "In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror-to learn lessons, and strive for greatness in the craft of managing client relations.h.i.+ps."
-Sarah Fay, President, Isobar U.S.
"Robert Solomon is the consummate client service guy. His thoughts aren't just applicable to the advertising industry business; I used him to consult with my staff when I was a "client side" person and so much of his thinking is transferable to the consumer public relations arena where I work currently."
-James Allman, Chief Executive Officer, DeVries Public Relations "I've spent a career recruiting executives for leaders.h.i.+p positions at worldwide companies and advertising agencies. Most either understood the rules set forth in this book or else could have benefited from knowing them. I recommend reading The Art of Client Service The Art of Client Service before your first interview; if you land the job, remember to follow Solomon's advice on your way up." before your first interview; if you land the job, remember to follow Solomon's advice on your way up."
-Donald C. Gilbert, Founder, Gilbert & Company "Robert's insights are the difference between good and great. Don't just read it. Memorize it."
-Mark Goldstein, Vice Chairman CMO, BBDO North America.
"In delicious, bite-sized morsels, Robert Solomon serves up sensible, timeless, advice for distinguis.h.i.+ng your brand through generosity of spirit and attention to the most important detail: hospitality."
-Danny Meyer, CEO, Union Square Hospitality Group and author of Setting the Table Setting the Table
