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Was.h.i.+ngton Evening Star. May 10, 1869.

7. J. PIERPONT MORGAN: THE AMERICAN COLOSSUS.

On-air interviews: Ron Chernow, John Steele Gordon, Jean Strouse "The Centennial Exposition." The Manufacturer and Builder (July 1876): 148 ff.

Chernow, Ron. Death of the Banker. New York: Vintage Books, 1997.

The House of Morgan. New York: Grove/Atlantic, 1990.

Dos Pa.s.sos,John. U.S.A. New York: Harcourt, Brace and Company, 1930. New York Times. April 1, 1913.

Strouse, Jean. Interview by Brian Lamb. "Booknotes." C-Span, May 23, 1999.

Morgan. New York: Random House, 1999.

8. JOHN D. ROCKEFELLER: ORGANIZING THE OCTOPUS.

On-air interviews: Ron Chernow, John Steele Gordon Chernow, Ron. t.i.tan. New York: Random House, 1998.

Interview by Brian Lamb. "Booknotes." C-Span, June 21, 1998.

Parker, Richard. "Mr. Big." Los Angeles Times Book Review (May 31, 1998): 12.

Useem, Jerry. "Entrepreneur of the Century." Inc. (May 1999): 158 if 9. HENRY FORD: BUILDING CARS AND THE MARKETS FOR THEM.

On-air interviews: David Lewis, Steven Watts Colbert, David, ed. Eyewitness to America. New York: Pantheon Books, 1997.

Foster, Bellamy. "The Fetish of Fordism." Monthly Review (March 1988): 14 ff.

Lewis, David. Management of Non-Governmental Organizations. New York: Routledge, 2000.

10. ROBERT WOODRUFF: THE BRAND'S THE THING.

On-air interviews: Frederick Allen, John Steele Gordon Allen, Frederick. Secret Formula. Collingdale, PA: DIANE Publis.h.i.+ng, 1999. New York Times. March 9, 1985.

Pendergrast, Mark. For G.o.d, Country and Coca-Cola. New York: Basic Books, 1993.

11. TIME WARNER: TURNING OPPOSITE CULTURES TO COMMON ADVANTAGE.

On-air interviews: Alan Brinkley, Neal Gabler, Henry Grunwald Brinkley, Alan. "To See and Know Everything." Time (March 9, 1998): 90.

Gabler, Neal. "Behind the Scenes at Warner Brothers." Los Angeles Times Magazine (July 31, 1988): 17 ff.

An Empire of Their Own. New York: Crown, 1988.

Life the Movie. New York: Alfred A. Knopf, 1998.

Hilt, Fred. "Hollywood Be Thy Name." Video Age International (May 1994): 12 ff.

Sperling, Ca.s.s Warner and Cork Milner. Hollywood Be Thy Name. Lexington, KY: The University Press of Kentucky, 1998.

12. BILL GATES AND CYBERs.p.a.cE: THE DEMATERIALIZED FUTURE.

On-air interviews: Esther Dyson, John Steele Gordon, Nikone Nanong, Jean Strouse, Jack Weatherford, Vivian Wee Dyson, Esther. Release 2.1. New York: Broadway Books, 1997.

Gates, Bill. "Playboy Interview," Interview by David Rensin, Playboy (July 1994): 55 ff.

. The Road Ahead. New York: Viking Penguin, 1995.

Isaacson, Walter. "In Search of the Real Bill Gates." Time (January 13, 1997): 44 if.

"Timelines." Microsoft Museum. wwwmicrosoft.com.

Major general sources for Money andPowerinclude the following: American National Biography. New York: Oxford University Press, 1999.

Dictionary of Scientific Biography. New York: Charles Scribner's Sons, 1970.

Encyclopedia Britannica. Chicago: Encyclopedia Britannica, Inc., 1969.

Encyclopedia of the Middle Ages. New York: Facts on File, 1995.

Encyclopedia of the Renaissance. New York: Charles Scribner's Sons, 1999.

Historical Abstracts of the United States. Was.h.i.+ngton, D.C.: U.S. Department of Commerce, Bureau of the Census, 1975.

Smith, George David and Frederick Dalzell, eds. Wisdom from the Robber Barons. Cambridge, XIA: Perseus Publis.h.i.+ng, 2000.

Photo Credits July: Making Hay. Da Costa Hours Source: Bening, Simon (1483-1561), Bruges, c. 1515. M.399, f.8v. Pierpont Morgan Library/Art Resource New York.

Dante Holding the Divine Comedy (with purgatory to the left, and the Cathedral of Florence to the right) Source: Alinari/Art Resource New York.

El Greco: View of Toledo Source: The Metropolitan Museum of Art. Bequest of Mrs. H.O. Havemeyer, 1929, The H.O. Haverneyer Collection.

Flower Bouquet with Tulips, oil on Mahogany Source: Art Resource New York.

Photo of Watt's steam engine Reproduced from the Collections of the Library of Congress. US262 29906 201537.

"10 Miles of Train Track, Laid in One Day"

Source: Used by permission, Utah State Historical Society, all rights reserved. Photo no. 522.

Rush on an East Side Bank (crowd gathered outside of a bank, 1907) Source: Reproduced from the Collections of the Library of Congress.

Portrait of John D. Rockefeller Source: The Western Reserve Historical Society, 10825 East Boulevard, Cleveland, Ohio 44106.

Model T Ford photo Source: Library of Congress. LC-USZ62-34885.

Robert Woodruff in front of a Coca-Cola billboard Source: Coca-Cola.

Poster for Warner Bros. film Bill Gates with schoolchildren

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