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We have long heard that "A pleased customer is the best advertiser."
The Forerunner offers to its advertisers and readers the benefit of this authority. In its advertising department, under the above heading, will be described articles personally known and used. So far as individual experience and approval carry weight, and clear truthful description command attention, the advertising pages of The Forerunner will be useful to both dealer and buyer. If advertisers prefer to use their own statements The Forerunner will publish them if it believes them to be true.
AS TO CONTENTS:
The main feature of the first year is a new book on a new subject with a new name:--
_"Our Androcentric Culture."_ this is a study of the historic effect on normal human development of a too exclusively masculine civilization.
It shows what man, the male, has done to the world: and what woman, the more human, may do to change it.
_"What Diantha Did."_ This is a serial novel. It shows the course of true love running very crookedly--as it so often does--among the obstructions and difficulties of the housekeeping problem--and solves that problem. (NOT by co-operation.)
Among the short articles will appear:
"Private Morality and Public Immorality."
"The Beauty Women Have Lost"
"Our Overworked Instincts."
"The Nun in the Kitchen."
"Genius: Domestic and Maternal."
"A Small G.o.d and a Large G.o.ddess."
"Animals in Cities."
"How We Waste Three-Fourths Of Our Money."
"Prize Children"
"Kitchen-Mindedness"
"Parlor-Mindedness"
"Nursery-Mindedness"
There will be short stories and other entertaining matter in each issue.
The department of "Personal Problems" does not discuss etiquette, fas.h.i.+ons or the removal of freckles. Foolish questions will not be answered, unless at peril of the asker.
AS TO VALUE:
If you take this magazine one year you will have:
One complete novel . . . By C. P. Gilman One new book . . . By C. P. Gilman Twelve short stories . . . By C. P. Gilman Twelve-and-more short articles . . . By C. P. Gilman Twelve-and-more new poems . . . By C. P. Gilman Twelve Short Sermons . . . By C. P. Gilman Besides "Comment and Review" . . . By C. P. Gilman "Personal Problems" . . . By C. P. Gilman And many other things . . . By C. P. Gilman
DON'T YOU THINK IT'S WORTH A DOLLAR?
THE FORERUNNER CHARLOTTE PERKINS GILMAN'S MAGAZINE CHARLTON CO., 67 WALL ST., NEW YORK
_____ 19__
Please find enclosed $_____ as subscription to "The Forerunner" from _____ 19___ to _____ 19___
__________
__________
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THE FORERUNNER
A MONTHLY MAGAZINE
BY
CHARLOTTE PERKINS GILMAN AUTHOR, OWNER & PUBLISHER
1.00 A YEAR .10 A COPY
Volume 1. No. 12 OCTOBER, 1910 Copyright for 1910 C. P. Gilman
Tin soldiers have long been a popular toy.
Why not tin carpenters?
ONLY MINE
They told me what she had done-- Of her life like a river free: Teaching and showing with tender truth, Giving her light to age and youth, Till fathers and mothers and children grew To listen and learn and see What the village had come to be; How they had no sickness, young or old, And had lost but one from all their fold; For all the people knew How to keep life strong and true; And I asked her how had her love begun To ripen and reach to every one.
She lifted a royal head, Standing straight, as a tree; While troops of little ones cl.u.s.tered and clung To raiment and hand and knee.
"Should I not be glad," said she, "In health and beauty and joy like this?
Babies by hundreds to cuddle and kiss; A happier town was never sung; A heaven of children for old and young; There is only one that is dead-- It was only mine," she said.
THE BOYS AND THE b.u.t.tER
Young Holdfast and J. Edwards Fernald sat grimly at their father's table, being seen and not heard, and eating what was set before them, asking no questions for conscience' sake, as they had been duly reared.
But in their hearts were most unchristian feelings toward a venerable guest, their mother's aunt, by name Miss Jane McCoy.
They knew, with the keen observation of childhood, that it was only a sense of hospitality, and duty to a relative, which made their father and mother polite to her--polite, but not cordial.
Mr. Fernald, as a professed Christian, did his best to love his wife's aunt, who came as near being an "enemy" as anyone he knew. But Mahala, his wife, was of a less saintly nature, and made no pretense of more than decent courtesy.
"I don't like her and I won't pretend to; it's not honest!" she protested to her husband, when he remonstrated with her upon her want of natural affection. "I can't help her being my aunt--we are not commanded to honor our aunts and uncles, Jonathan E."
