Extraordinary Genius Chapter 857

Extraordinary Genius

Chapter 857 - The markets must be based on population

Feng Yureceived Li Jingwei's call after he finishes his phone call with ZhongQingxian. Li Jingwei told him that Coca-Cola and Pepsi's China market'srepresentatives had called him, requesting cooperation with Jianlibao.

Feng Yuimmediately knew the conditions given to Jianlibao will be the same as whatthey had given to Lehaha. They just want to make use of Jianlibao's salesdistribution channels, and in return, they will offer their bottling factoriesor some promotions.

Thatmeans the two Cola factories are not only looking for one company to cooperate.Since they can look for Lehaha and Jianlibao, they will also look for othercompanies like Le Bas.h.i.+, Zhenzhen, Rising Sun Group, etc. If they aresuccessful, Feng Yu's strategy of using the distribution channels will fail.

Luckily,Feng Yu had spoken to the other companies in the beverage alliance, and theyshould know what to do.

Inanother two months, it will be autumn and will be the off-peak season forbeverages, especially carbonated drinks. By that time, no matter what promotionthose two companies do or whatever sales channels they set up, it will beineffective.

Feng Yucalled Zhong Qingxian and Li Jingwei, telling them to delay those two companiesand, at the same time, inform the rest of the big brands not to collaboratewith them.

……

ManagerZhao was overjoyed when Zhong Qingxian told him to discuss the details of theircooperation. If Pepsi can cooperate with Lehaha, then they will have a strongdistribution network and will win Coca-Cola in the Chinese market. After that,Pepsi can invest more funds into their marketing to increase their marketshare. China is a ma.s.sive market for them!

Pepsi isnot afraid of competing with other Chinese brands, except for Coca-Cola, as theChinese beverage companies' scale is far from Pepsi and Coca-Cola. If theirheadquarters are willing to invest in this market, they can penetrate themarket easily.

ButPepsi's headquarters felt the Chinese consumers' spending power is too low, andChina's economy is still not strong enough. Even if they invest a large sum ofmoney into advertising there, they might not see the returns.

Chineseconsumers' spending power is much lower than in a small country with a lowerpopulation like j.a.pan.

ManagerZhao rushed down to Wind and Rain Building in Beijing but was informed thatZhong Qingxian had returned to Hang Zhou the day before.

ManagerZhao was furious because Zhong Qingxian had lied to him.

Heimmediately called Zhong Qingxian and was told Lehaha's headquarters is in HangZhou. Beijing's office is only a branch, and Zhong Qingxian had forgotten to sayto him.

ManagerZhao heard this and felt this might be his fault for not clarifying thelocation properly and immediately book the next flight to Hang Zhou.

After hearrived in Hang Zhou, Lehaha, he was told that Zhong Qingxian had left to signa contract in Jilin for a bottling factory Lehaha acquired and will not be backtoday.

ManagerZhao waited a few days for Zhong Qingxian in Hang Zhou. But on the 3^rdday, Zhong Qingxian called him to tell him there were some problems with thecontract and there will be a delay for 2 more days. If Manager Zhao needs tomeet him urgently, he can look for him in Jilin.

How canManager Zhao not be anxious? This was the first time Pepsi invested inaggressive advertising in China, but they do not have sufficient distributionchannels and their sales remained low. He is under immense pressure to showresults.

But whenManager Zhao arrives at Jilin, Zhong Qingxian had returned to Hang Zhou, and hehad missed him at the airport. Zhong Qingxian claims that his phone's batterywas flat and could not notify him.

Just likethis, Zhong Qianxian delayed Pepsi for 10 days, and Jianlibao also used variousreasons to delay Coca-Cola's representative for about the same number of days.

The Chineserepresentatives for both companies felt something was off. They were purposelywasting their time and the time wasted could be used to meet other beveragecompanies. Now, they had offended other companies and still haven't got thechance to meet Zhong Qingxian and Li Jingwei!

When therepresentatives went to look for Le Bas.h.i.+ and the other companies, they wererejected. They had promised to start their cooperation as soon as possible, b.u.t.they let these companies wait for them for more than 10 days!

The twocola companies might be powerful in other countries, but in China, they were nomatch for these Chinese companies.

You wantto cooperate now? Sure. But it will not be limited to China market. We wantcooperation in the international market too. We will share our distributionchannels in China, but you all must also share your channels overseas with us.

Therepresentatives did not agree as Pepsi, and Coca-Cola's scale is 100 timesbigger than these Chinese companies. Furthermore, the Chinese market might bebig and got high potential, but it is not open up yet. How can it be comparedto the developed overseas market?

Actually,these few companies have no intention of working with them. They were riding onLehaha and Jianlibao now and were enjoying the benefits of being in thealliance without having to pay much to have their products exported!

Feng Yu told these companies that if theywork with the two cola companies, the alliance will stop exporting theirproducts overseas.

Now, Lehaha and Jianlibao's brands’awareness is increasing because of their aggressive marketing. Even without therest of the companies, they can also occupy a full supermarket shelf with theirvariety of products.

Le Bas.h.i.+, Zhenzhen, and the rest of thecompanies thought for a while and offered this condition to the cola companies.If they were to cooperate, the two cola companies must share their overseaschannels.

Beverages taste quite similar, and the onewho controls the sales channel will control the market and get the highestprofits!

The two companies had failed to cooperatewith the Chinese companies and were about to suggest to their higher-ups to setup their own distribution channels and groom some smaller distributors, whenLehaha contacted Coca-Cola and Jianlibao contacted Pepsi.

The two cola companies were overjoyed tohear this. This time, they should be able to work out some deals.

That's right. Lehaha and Jianlibao arewilling to negotiate with them and offered harsh conditions. Pepsi andJianlibao had worked together before, and Manager Zhao thought they couldcooperate again. But Li Jingwei's first sentence almost made him vomit blood.

"We will exchange market. What market areyou offering to exchange for our Chinese market?"

Manager Zhao thought for a while anddecided to use the US market for exchange. Anyway, Pepsi will be increasing itsadvertis.e.m.e.nts in the Us, and Jianlibao's products were already sold in theretail stores. Even if they were to share their channels, Jianlibao will alsonot increase their sales too much.

Also, Jianlibao's sales channels in Chinawill increase Pepsi's sales.

"The market is not calculated base on landarea. We are selling beverages to people, and it should be based on thepopulation. You all should offer a market with the same population as China forus to have a deal." Li Jingwei replied.

Manager Zhao almost fainted. He had neverheard that the market is based on the population. China has more than 1 billionpeople, and they must offer its sales channels in the whole American continentin exchange! Do you want the African market as well?!

There is no point in negotiating anymore. These Chinese bosses were just taking them for a ride!