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The President of Panasonic arrived at work and asked hisa.s.sistant: “Have the newspapers we control, report about the uproar caused bySony, Tos.h.i.+ba, and those companies in China?”
“Yes. Not only our papers but many other newspapers had alsoreported this matter. Also, we have arranged for the afternoon news tobroadcast yesterday’s episode of CCTV popular news program. The episode showsall the negative news about Tos.h.i.+ba, Sony and the rest.” The a.s.sistant replied,excitedly.
Panasonic and Sony were compet.i.tors, and Panasonic was aheadof those 4 companies once. But now, all 4 companies were doing better thanPanasonic. Now, those companies were in trouble, and this was an excellentopportunity for Panasonic.
If the politician behind those 4 companies had not won andgave them special treatments, how can these 4 companies develop so fast?
This incident had blown up. Not only the share prices ofthose 4 companies will fall, the politician who was backing them will also beimplicated. This was the opportunity for Panasonic to rise to the top again andbeat Sony, Tos.h.i.+ba, and many other companies.
This was why when Aiwa’s Heitaro Nakajima represented FengYu contacted the President of Panasonic and wanted him to target Sony, Tos.h.i.+ba,and the other two companies through the media, he was tempted.
Aiwa also told him that they will give them theauthorization of a related patent and he agreed immediately.
Just getting Sony, Tos.h.i.+ba, and the other two companies intotrouble were enough for Panasonic to agree. Also, Panasonic feels that thosecompanies were too much.
It was still acceptable if those companies were to takeChina’s resources. But to pollute the environment and disregarded the injuredworkers, it was too much. They had disgrace all j.a.panese. Those factories couldalso make money by producing products without damaging the environment. Whymust they pollute the environment? Even if they had to destroy the environment,they must not let others find out. Even if they were caught, they must alsofind a good excuse, like the local authorities gave them permission or othercountries’ factories were doing the same.
The other countries’ factories in China did not cause heavypollution? Yes, they did. But the damages caused by them were not as serious.
Actually, Tos.h.i.+ba and the other factories had covered upthis matter thoroughly. They had taken care of the local authorities. But now,they were being exposed, and it was specifically targeting them.
Heitaro Nakajima had not only contacted Panasonic. He hadalso contacted several big corporations in j.a.pan. Those companies were allmembers of the DVD Forum. They were promised some benefits in return for themto get the media under their control to spread about this incident.
Those companies got some benefits, and at the same time,they will be able to suppress their compet.i.tors and widen the gap between them.DVD alliance and DVD forum were still competing for the industry standards. Ifthe reputation of those 4 companies were affected by this incident, theirprogress would be delayed.
Profits. What those companies wanted were profits. Brandimage or company’s reputations were only some minor reasons for them to helpFeng Yu. Their main goal was the profits that will arise from getting Sony,Tos.h.i.+ba, and the other two companies into trouble.
All the companies wanted the authorization for DVDtechnologies. The prospects of the DVD was good, and all of them wanted a sliceof the profits.
Although the pie was big, if one less person were sharing,the rest would get bigger slices.
This was why all those companies were willing to join in,and rain blows on Sony, Tos.h.i.+ba, and the other two companies. At the same time,the companies were able to increase their brand image. This was a good thingfor them, and how can they miss this opportunity?
……
“Panasonic had issued a statement on the pollution caused byTos.h.i.+ba and some companies in China. No companies should do this in any othercountries. Tos.h.i.+ba, Sony, and the other two companies had brought shame toj.a.pan for their actions in China. They should apologize immediately and stopdenying their actions.”
“Aiwa’s President Heitaro Nakajima said that Aiwa’s Walkmanwas able to beat Sony and Aiwa’s CD players were able to catch up with them, isnot only because Aiwa’s products are better. It is also because Aiwa’s brandimage is better than Sony and had treated every employee as one big family.”
“We can see that after news of Tos.h.i.+ba and the othercompanies polluting the environment were picked up by many other European andUS media, many reporters were sent to contact the companies involved. But thePresident of Tos.h.i.+ba and the other companies were nowhere to be seen.
“Are they keeping silence to hide their guilt? None of thecompanies involved have come out to clarify the news reported on China’s media.From the pictures and footages, we can see the logos of those companies.”
…….
By noon, this incident was reported all over j.a.pan’s media.This incident had even overshadowed the news of some politicians.
This incident was blown out of proportion was because ofPanasonic and several other companies. Fu Rongqi also used his connections toadd fuel to the fire. To suppress a company’s share prices, the simplest waywas to let this company lose its credibility and make the shareholders loseconfidence with the company. This way, the shareholders will dump all theshares they were holding, and the share prices will plummet.
The Fu Family have many distribution channels in manyregions. Because they often had to advertise their products, they had goodrelations.h.i.+ps with the media in that region. With a small sum of money, theycould easily get those media to report this incident.
When people start to notice this news, the rest of the mediawill begin to report on this incident for free. This was because this news willattract views and can bring profits to the media.
Also, many countries hate j.a.pan. This was mainly because thej.a.panese were arrogant by nature, and j.a.panese companies were too greedy. Thiswas a chance to discredit j.a.panese Companies and even tarnish j.a.pan’s image.How can they miss this opportunity?
Late afternoon, there was another piece of news that causedj.a.pan to panic.
Superman Li, the king of seaports, announced that hiscompany’s ports will not do business with Tos.h.i.+ba, Sony and some othercompanies. The reason given was…… Everyone should know the reason.
This “everyone should know the reason” was the reason givenby Superman Li. What’s the real meaning behind this statement? Many people wereguessing, but everyone believes that the main reason was that Hong Kong wasgoing to be returned to China, and Superman Li wants to take this opportunityto suck up to the Chinese Government.
But no matter what Superman Li meant by that statement,Sony, Tos.h.i.+ba, and the other two companies’ share prices plunged further afterthis news was released. All the shareholders felt that the transportation costof these companies will rise and they will lose the vast Chinese market. Also,the factories in China will be shut down, and the production capabilities ofthose companies will be affected, and their production cost will increasefurther. This will cause the companies to have reduced profits, and they mighteven go into the red.
Under such circ.u.mstances, who would want to continue holdingthe shares of these companies?
……
Snapped!
Norio Ohga snapped the pen in his hands. How come thingsturned out this way?!
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